Models- practically crooked in every way

Every day people will flip through magazines at the bookstore or convenience center and notice the model on pg. 98. At first glance, a person may say "She's hot" or "Doesn't she look pretty?". A closer look, people can tell that the image they are looking is not an honest representation. What the person is getting or receiving from these types of images, is falsified and wrong. If people want to look to advertising to help shape values in their kids, people must be able to identify want is helpful and what is distorted. There many products which can be helpful to people. If people can through the misrepresentation, and remember why they are looking at this product in the first, they should be able to figure out why they would or would not purchase a product. From a marketing standpoint, hopefully advertisers would become wise as the consumer gets smarter, word of mouth advertising could damage their potential revenue.

Meaning- Chapter 5

Interpreting and understanding a message can be difficult when the message involves a medium. A message depends on the context in which it was said. The message can be lost or misinterpreted once a receiver has created their own understanding of what was said. All forms of communication are dependent upon a person’s point of view and physical and emotional state. Most of a person’s point of view is based on the culture in which they live in. Their culture helps people interpret messages developed over time by their society. These meanings are slowly developed over time.